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The Utilita Kids Cup & Utilita Girls Cup

We partnered with the English Football League to power Britain’s biggest junior football tournaments: the Utilita Kids Cup and Utilita Girls Cup.

Over 22,000 schoolchildren take part in six-a-side action for the chance to represent their local EFL club - and compete for a once in a lifetime appearance at Wembley.

kid kicking football

March to the Arch.

The Utilita Kids Cup culminates in three showpiece finals across the Sky Bet EFL Play-Off weekends, with The Utilita Girls Cup finishing with a flourish prior to the EFL Trophy Final.

What better prize for a young player than gracing the greatest stage in English football!

Crysral Palace FC Fans

Powering the future of the game.

We understand the importance of keeping kid’s active through playing football - and we want them to do it in style.

That’s why we are committed to providing 20,000 items of kit for schools, including balls, bibs and cones.

We’re also powering Utilita Football Festivals in communities across England and Wales - each supported by an EFL club through their community trusts and foundations - to introduce the game to new players.

EFL kids cup