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Watch & Win with Utilita at Euro 2020

Euro 2020 is finally here! 

We've teamed up with YouTube star 'Smiv' and will be running live stream giveaways for selected fixtures at Euro 2020. It kicks-off with the opening game between Turkey and Italy on Friday June 11 at 20.00.

Whoever you're supporting throughout the tournament, stay tuned to Utilita Football social media channels for all the info on when and where you can Watch and Win, with Smiv!

Utilita Football EURO 2020 ‘Watch and Win with Smiv’ Promotion Terms
 1. We are Utilita Energy Limited, of Hutwood Court, Bournemouth Road, Chandler's Ford, Eastleigh SO53 3QB, registered in England – 04849181 – and with VAT number: 823818422 (“Utilita” or “we” or “us” or “our”) and we are a promoter of the live stream, ‘Watch and Win with Smiv’ as part of Utilita Football (“Promotion”).
2. These terms and conditions govern the Promotion (“Promotion Terms”).
3. This Promotion is also subject to the Utilita Social Media Promotion Terms & Conditions (“General Terms”) available here:
4. Unless otherwise specified in these Promotion Terms, the General Terms will take precedence over the Promotion Terms.
5. The Promotion Terms and General Terms shall together be referred to as the “Terms”.
6. The Promotion will run throughout each live stream of selected football matches throughout Euro 2020 across various social media platforms including Twitter, Instagram and YouTube. We will promote which football matches will be subject to this Promotion on our social media platforms in advance of the relevant football match. Each live stream will be subject to these Terms.
7. This Promotion is open to residents of the United Kingdom aged 18 years or over except employees of Utilita Energy Limited and anyone otherwise connected with the organisation or judging of each Promotion and/or Prize. This eligibility criteria supersedes the eligibility criteria set out in the General Terms.
8. By entering this Promotion, an entrant is indicating his/her agreement to be bound by the Terms.
9. There is no entry fee and no purchase necessary to enter this Promotion.
10. Route to entry of the Promotion and each live stream as well as the details of how to enter are disclosed live during each live stream of ‘Watch and Win with Smiv’ hosted via the ‘Smiv’ YouTube channel found at: [].
11. Closing time for entry will be disclosed during the live streams. After this time no further entries to the competition will be permitted.
12. The Prizes are as stated in the live stream and on social media, and no cash or other alternatives will be offered. The Prizes are not transferable. Prizes are subject to availability and we reserve the right to substitute any Prize with another of equivalent value without giving notice.
13. Winners will either be chosen at random by software, from all entries received and verified by us and or our agents, or winners will be chosen by the host of the live stream who is appointed as judge by the Promoter. The selection method of each winner for each giveaway will be disclosed during the live stream.
14. The winners will be notified by direct message on Twitter/Instagram before the end of that day’s live stream which includes details on the Prize to be given as well as details on how the Prize will be given (e.g. a gift voucher code) where applicable, or advised that it will be delivered. If the winner cannot be contacted or does not respond by direct message to provide the information we request to claim the Prize within 14 days of notification, we reserve the right to withdraw the prize from the winner and pick a replacement winner.
15. We are committed to the operation of fair processing in relation to the collection and use of personal information. Our Privacy Information Notice – Utilita Competitions is available here: and explains how we will collect and use your personal information when you enter a ‘Watch and Win with Smiv’ competition operated by Utilita Energy Limited.
16. Utilita’s decision in respect of all matters to do with the Promotion will be final and no correspondence will be entered into.
17. If there are any issues or questions regarding this Promotion or any of the live streams, please email


The Grassroots Fund: Supporting Grassroots Heroes

With the Covid-19 crisis set to drag on into 2021, it’s never been more important to support grassroots football.

Our 'Stay of Play' research shows that one in 10 clubs fear they may be forced to close as a result of the pandemic.

Worrying days indeed.

That’s why we’ve got together with Team Grassroots to set up the Grassroots Fund – powered by our Energy High 5 campaign – to help clubs the best we can during these uncertain times.

The Fund offers no-nonsense, no-strings-attached support for grassroots clubs and leagues and for all those magnificent volunteers who work tirelessly to keep football going, underpinning the values of the grassroots game in local communities.


Described as “the voice of the grassroots football community’, Team Grassroots have been around for seven years. From humble beginnings, they now work hand in hand with the likes of The Football Association, Show Racism the Red Card and Fans For Diversity/Kick It Out.

Paul Kirton, Founder and Managing Director of Team Grassroots, said:

“When we first started we were laughed at by football’s governing bodies. People thought there was no need for an independent grassroots organisation – but 7 million hits in a week proves otherwise.
“These days we’re involved in multiple campaigns with The FA and other footballing stakeholders and we also discuss upcoming policies relevant to grassroots football.”

Team Grassroots came to our attention when we were compiling our State Of Play Report on the devastating impact of Covid-19 on the grassroots football community -  and we immediately hit it off.

A football match made in heaven, you might say!

Paul recalled:

“I was contacted by Utilita to help with some stats and, when I asked why, they said it was because they cared about the state of grassroots football.
“I made a throwaway comment, saying: ‘If Utilita really mean that, then let’s get round the table and set up a fund for those who need help most.
“I didn’t think it would result in anything, but 24 hours later Jem Maidment (Chief Marketing Officer) got in touch and I met with him and James Heyes (Partnerships Manager).
“From the very first conversation, you could tell Utilita got it.”

Grassroots sponsorship is nothing new, although normally it’s a set of balls or a snazzy new strip that teams are crying out for.

But keeping clubs Covid-safe is a costly business (particularly when fundraising and sponsorship has dried up), so Utilita and Team Grassroots are helping out by putting together essential COVID support packs containing disposable face masks and gloves, hand gels, wipes, visors and a thermometer gun.

Already we have supplied free packs for all the London FA leagues - and Cornwall could be next in line...unless the vaccine dramatically changes things.

We're also sponsoring the Grassroots Hero and Thank You awards, recognising the army of club volunteers who willingly give up their time to keep clubs and their communities thriving. We’ve even put a light-hearted spin on things by giving a shout-out to all those brilliant Football Mums!

Paul added:

“It’s easy to forget that, with 11 million people involved, grassroots football has the largest movement of volunteers in this country.
“There are some countries that don’t even have 11 million people!
“Because of Covid, clubs have been unable to raise money through fundraisers and tournaments, but at the same time they’ve been burdened with the added cost of risk assessment and keeping their Covid hygiene up to date.
“This is a time to put out a helping hand, not kick them when they’re down – and Utilita get that.”


We’ve partnered with Whitehawk FC!

We’re delighted to announce that we’ve partnered with Whitehawk FC on the first day of their 75th anniversary year.

The partnership will see the Utilita logo proudly displayed on Whitehawks’s 75th anniversary home shirt, which has been designed by talented British visual artist, David Shrigley.

Just as Pride Month 2020 kicks off, the partnership also sees us sponsor the club’s affiliated LGBTQ+ team, the Rainbow Rovers, which is managed by transgender author and politician, Dr Sophie Cook.

What’s more, we’ll be working with the club’s ‘Hawks in the Community’ programme and ongoing partnership with The Prince’s Trust, which raises awareness of the game in the local area and brings children face-to-face with the club’s footballers who demonstrate their training skills.

Our Chief Marketing Officer, Jem Maidment, had this to say:

“What better day to announce our partnership with Whitehawk than on the club’s 75th anniversary and the first day of Pride Month.

“We are committed to grassroots football and clubs which make a difference, so teaming up with The Hawks is a very natural fit for us.

“It’s also exciting to be promoting greater inclusivity with the Rainbow Rovers as we look to support the LGBTQ+ community in East Sussex and beyond.”

Whitehawk FC Chairman, Andy Schofield, added:

“This is a great way to launch our 75th anniversary season. I’d like to thank Utilita Energy for their commitment to our club during these difficult times. When we finally return to playing football, it will be great to see the team take the field in the new shirt, which is a modern take on our original kit from 1945.”

Whilst Head of Hawks Commercial and Marketing, Kevin Miller, comments:

“At a time when football is trying to find a way back to being part of our lives again, we are delighted that an established national brand such as Utilita, which has a long and successful history of football partnerships, has recognised our work and will help enhance our message of ‘Inclusion within Football’, driving a new, young, vibrant and diverse audiences to The TerraPura Ground.”

Central to the new partnership is our Energy High 5 movement, which is aiming to help 5 million households save £163 by using less energy by making five simple and free changes at home. Anyone can sign up to start saving, without being a Utilita customer.


Save Energy. Get Kit.

Join former international footballer David James to help your grassroots football club save money, make money, and win with Utilita’s Switch Before Pitch campaign.

Learn more
David James

We put football first.

Our football partnerships place us at the heart of the game, across the length and breadth of Great Britain.

Football unites communities, businesses and fans - find out how we’re powering the Beautiful Game across all levels.

Powering the game
dundee united football player

Our partners

We’ve forged partnerships with more than 25 clubs across England, Scotland and Wales in both the men’s and women’s game.

Whether you’re there in person or watching on TV, you’ll see us in the thick of the action. But beyond that, we’re powering community projects, nurturing the grassroots game and supporting disability football.

English Football League
English Schools' Football Association
Bradford City AFC
Brentford FC
Bristol Rovers FC
Celtic FC
Crystal Palace FC
Derby County FC
Doncaster Rovers FC
Dundee United FC
Eastleigh FC
Glasgow City FC
Hibernian FC
Leeds United FC
Lincoln City FC
Luton Town FC
Norwich City FC
Portsmouth FC
Rangers FC
Scunthorpe United FC
Sheffield United FC
Southampton FC
Sunderland AFC
Whitehawk FC
Wycombe Wanderers FC

Waste less energy.
Start saving money.

We can make these five simple and free-of-charge changes to the way we use energy at home:

Join the movement
kid kicking football

The road to Wembley starts here.

The Utilita Kids Cup & Girls Cups are Britain’s biggest youth football tournaments. Organised by the English Football League, the competition sees over 22,000 junior footballers compete for the chance to represent their local professional club and play at Wembley Stadium in front of thousands of fans.

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EFL kids cup

Get involved with #UtilitaFootball

Access matchday tickets, fantastic giveaways and ‘money-can't-buy’ experiences.

Join the movement
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